Analysis of strengths and weaknesses Problems and Obstacles (SWOT Analysis)
Dr. Chayanat Sangmanee, Executive Director jointly developed condominium and senior complex projects strengths or weaknesses which is a result of internal factors. It is an advantage that arises from the environment in the company, such as financial strength. Production strength Human Resource Strengths Companies must leverage their strengths in formulating this marketing strategy. (Not yet disclosed)
Weaknesses which result from internal factors. It is a problem or defect caused by various internal environments of the company which the company must find a way to achieve that wisdom (Not able to disclose information yet)
Opportunities caused by external factors. It is a result of the company's external environment favoring or promoting the operations of the organization. Opportunities differ from strengths in that opportunities are the result of the external environment, whereas strengths are the result of the internal environment. A good marketer is always on the lookout for opportunities. Take advantage of that opportunity. (Not able to disclose information yet) in the project for members of the project that have needs “Board of Directors” to solve problems some of the things that happened in the Thai teacher and civil servant membership program.
Threats caused by external factors. It is a limitation caused by the external environment. Which businesses need to adjust their marketing strategies accordingly and try to eliminate various obstacles that arise. (Not able to disclose information yet) Cooperative members have a lot of debt and do not have good financial management principles resulting in more debt burden making it difficult to manage.
Marketing strategy it is a short-term action plan, 3-6 months, by searching for market information. Prepare sales channels Marketing Tools Prepare sales channels marketing tools by doing proactive testing specific to specific customer groups, including improving the image and quality of the project and the allocation of the work system of the project as the main. It consists of the following activities:
• Prepare and install a small signpost to the project, size 60x60 cm. Installed at the front entrance of the project. Pass through villages to super roads and main roads.
• Make a sign in front of the project, colored flags and striped flags to improve the landscape of the project.
• Prepare a large billboard to advertise the project, amount xx points.
• Improve the image of the project by adjusting the plot area to be beautiful as appropriate and improve the lighting system. Around the plot for sale including the area of the sales office building.
• Preparing sales documents and providing sales tools.
• Find a place to make a sales plan.
• Providing temporary sales staff for each activity, number x persons.
• Procurement of sales support equipment such as vehicles and equipment.
• Presented to the president of the savings cooperative teachers and the provincial waterworks authority and the provincial electricity authority and the police savings cooperative and the Nakhon Pathom Provincial Savings Cooperative who have already made the MOU. Certify the project and open for reservations for members who reserve the right to move in.
• Open for viewing of the model house and the project area. The real location, the real atmosphere of the project.
• Introducing project products by professional speakers and national professional PRs.
• Introducing personnel and advisory committees. Nationally renowned medical field.
• Send news about project booking. Let the public know send news to the people who have reserved their rights with government agencies every province, every organization for supporting the preparation of this project.
Sales strategy sales are organized into sales by a team of professionals with national experience. Direct sales and sales through agents direct sales will be used to sell on the internet and to set up sales booths at various events, including setting up sales points at the main target groups to present townhouse projects beautiful detached house. There are many interesting types to choose from vacation homes. For the target group of sales through agents (not yet disclosed), marketing plans because in the initial stage there is no model home for customers to visit will use the method of selling land and allowing customers to choose a house design as we have selected by providing a beautiful and suitable house design such as prefab house energy saving home by emphasizing the mo request cooperation with government agencies or the private sector in order to organize various events, be happy, worth the investment welcoming ASEAN AEC tourism.
Thailand is the most live able place in the world. Both society and culture, food, simple living It is attractive to foreigners as an alternative to other nationalities both Europe and Russia and the Middle East. This is very interesting to invest in real estate in Mae Taeng District, Chiang Mai Province, Phetchabun and
Nakhon Pathom projects, senior complex projects suitable for service decisions at this time. The important point is that Thailand is the most suitable country for foreigners to live after retirement compared to countries around the world considering economic conditions and lifestyle. The survey found 3 reasons why Thailand is the most suitable place to live for foreigners after retirement. The following is the decision to use the service. To take care of the patient or father and mother or various kindergarteners must be sensitive in making decisions. Consumers have to decide together with many people. Therefore, the collective behavior must be used in coordinating with Dr. Chayanut Sangmanee, Executive Director, to develop condominium and senior complex projects. We have a good service strategy and experience. In providing services for 20 years in the career of taking care of the elderly in the name of Ban Thong Thip and co-managing the project and our entire management team has a long experience in occupation and has been immensely successful.
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